The Opportunity
LSI Industries has partnered with CarMax, supporting lighting initiatives across customer-facing environments.
As the relationship evolved, LSI recognized an opportunity to help CarMax solve a broader challenge.
The customer was exploring enhancements to its retail and customer facing spaces, including welcome hubs, lane cabinets, aerial structures, and branded architectural elements. Traditionally, projects like these often require coordination across multiple vendors, manufacturers, installers, and project teams.
LSI saw an opportunity to make the process easier.
“By introducing capabilities from its Retail Environments and Professional Service teams, LSI expanded the relationship beyond lighting and helped CarMax streamline project execution through one coordinated partner.”
The result was a more connected, scalable approach that combined:
- Lighting solutions
- Branded environments
- Custom fabrication
- Engineering support
- Project management
- Manufacturing coordination
- Installation services
Instead of managing multiple disconnected vendors, CarMax was able to work with one integrated partner focused on simplifying execution while elevating customer experiences.
The Challenge
Today’s customer environments require more than standalone products.
They require coordinated solutions that balance design, functionality, speed, customization, and operational consistency across locations.
LSI approached the CarMax project with a focus on making complex execution easier for the customer.

- The project included:
- Welcome hub desks
- Lane cabinets
- Aerial hub ring structures
- Integrated pendant features
- Customized branded environment components
- The ability to coordinate these elements through one partner helped simplify execution and improve consistency across the project
“LSI helped simplify a highly customized project by bringing multiple capabilities together through one coordinated partner.”
The LSI Solution
By leveraging expansive capabilities across multiple disciplines, LSI helped reduce project complexity through:
- Centralized coordination
- Integrated communication
- Streamlined project management
- Faster response times
- Collaborative engineering support
- Simplified installation planning
- Greater customization flexibility Boost shopper satisfaction
- Create unique and engaging spaces
This integrated approach helped create a more seamless customer experience from concept through installation.
Lighting & Customer Environments
Because of LSI’s existing relationship with CarMax through lighting projects, the team already understood the customer’s operational expectations, timelines, and environment standards.
That familiarity created an opportunity to expand support into additional customer-facing applications and retail environment enhancements.
LSI supported the project with custom architectural and branded environment elements designed to enhance customer interaction spaces.
LSI’s U.S.-based teams provided flexibility and responsiveness throughout the process, helping support:
- Design coordination
- Engineering collaboration
- Manufacturing execution
- Production support
- Logistics coordination
- Installation planning
- Field support services
LSI’s U.S.-based teams provided flexibility and responsiveness throughout the process, helping support:
- Design coordination
- Engineering collaboration
- Manufacturing execution
- Production support
- Logistics coordination
- Installation planning
- Field support services
This collaborative model allowed the project to move quickly while maintaining customization and alignment with customer expectations.
The Results
The CarMax project demonstrated the value of working with a single integrated partner capable of supporting multiple environment and operational needs.
Key Outcomes
- Simplified coordination across multiple project elements
- Streamlined communication and execution
- Customized solutions tailored to customer requirements
- Successful delivery within the customer’s required timeline
- Expanded opportunities for future multi-location projects
- Stronger strategic partnership between CarMax and LSI
- Following the successful completion of the initial project, LSI is now supporting additional opportunities as the relationship continues to grow.
Elevating Experiences Through One Partner
The CarMax project reflects a broader shift happening across retail, automotive, and customer-facing environments.
Organizations increasingly seek partners who can simplify complex projects while delivering expansive capabilities through one coordinated relationship.
By combining lighting, branded environments, engineering, manufacturing, project management, and installation support, LSI helps customers:
- Reduce complexity
- Improve coordination
- Accelerate execution
- Increase flexibility
- Maintain consistency across locations
- Elevate customer experiences
The CarMax project serves as a strong example of how integrated solutions can help customers move faster, simplify decision-making, and create more connected customer environments.
“The integrated approach allowed the project to move quickly while maintaining flexibility, customization, and execution quality.”
Contact LSI to learn how integrated capabilities can help elevate your next customer environment initiative.