DIRECTOR, AUTOMOTIVE MARKET
JOANNA DUCKER
Lighting and Display Solutions That Drive the Dealership Experience
Joanna leads LSI’s automotive initiatives with a clear focus, helping dealership brands create customer environments that are visually striking, emotionally engaging, and aligned with their OEM identity. With two decades of experience and a specialization in automotive lighting for showrooms and lots, Joanna delivers tailored solutions that help dealerships stand out and sell more.
What sets Joanna apart is her ability to bring the complete LSI package to the table, combining lighting, display elements, and branding solutions into a cohesive, turnkey specification. She understands the nuances of automotive retail and how lighting can influence customer perception, enhance vehicle presentation, and support a premium brand experience from the street to the showroom.
Eighteen of Joanna’s 20 years in the lighting industry have been dedicated to automotive, and her passion shows. She thrives on collaborating with national brands and OEMs, and loves seeing their reactions when a perfectly specified lighting package elevates the entire customer journey.
Whether you’re designing a new dealership or upgrading your current space, Joanna is the partner who can make your vision a reality, with impact that extends far beyond illumination.
Designing or refreshing a dealership program?
Connect with Joanna to explore how LSI’s complete automotive solutions can support your brand and your bottom line.