Case Study

Genesis of Peoria

For Justin Mauer, General Manager of Larry Miller Genesis of Peoria, lighting is not a back office concern, it is the first impression that pulls drivers off the road and onto the lot.

In a market where Phoenix’s summer heat pushes serious car shopping into the evening hours, a brightly and evenly lit dealership does more than look good after dark. It stops traffic, keeps guests and inventory safe, and gives the sales and service teams the visibility they need to do their jobs well. With LSI lighting across the lot and inside the shop, Genesis of Peoria has built a nighttime presence that drives showroom traffic, supports its security operation, and reflects the quality of the American made product behind it.

100K

Hours

L80 rated life for dependable nighttime performance

100%

American

made lighting products

162

Lumens Per Watt

Efficacy for brighter, more visible lighting/span>

Genesis of Peoria | Case Study

The Opportunity

Phoenix area car buyers increasingly shop for vehicles at night, when the desert heat has broken and browsing a lot is actually comfortable. For a dealership like Genesis of Peoria, that shift turns nighttime lighting into a direct driver of foot traffic and sales, not just an amenity. Mauer needed a lighting solution that would make the dealership impossible to miss from the road, support a safe environment for guests and staff after hours, and hold up as a long-term investment backed by dependable service.

“The fact that people have the ability to go ahead and look at cars at nighttime when it’s cooler in Phoenix is huge to us.”

-Justin Mauer, General Manager, Genesis of Peoria

The Challenge

A dimly lit lot creates problems on two fronts. It fails to catch the attention of drivers passing by at night, and it limits the dealership’s ability to see and respond to security concerns after hours. With valuable inventory sitting outside overnight, Mauer needed lighting bright enough to support the security cameras covering the lot, so that any attempt to access the vehicles would be visible in real time rather than lost in the shadows.

“At nighttime, if somebody is trying to get into my vehicles, I need to be able to see that. The security cameras we do have, if it was dimly lit, I wouldn’t be able to see. With the lot being properly lit, I can actually go ahead and see what’s going on.”

-Justin Mauer, General Manager, Genesis of Peoria

Genesis Of Peoria

The LSI Solution

Genesis of Peoria turned to LSI to light the dealership inside and out. The result is a lot bright enough to make the dealership stand out from the road, paired with lighting inside the service shop that supports both guests and team members throughout the day. Mauer also values that LSI’s product is manufactured in the United States, a point of pride that lines up with how he wants to run his business.

“Here’s what I will tell you. If you’re driving down the road and you see how lit up my dealership is, you’re going to stop.”

-Justin Mauer, General Manager, Genesis of Peoria

“I very much enjoy the fact that the product is actually manufactured in the United States, and that we’re supporting our nation. That’s remarkable.”

-Justin Mauer, General Manager, Genesis of Peoria

Beyond the product itself, Mauer points to the reliability of LSI’s delivery and installation process as a key part of the partnership. Knowing that the right product will arrive on schedule, handled by the right contractors, removes a layer of risk from every project.

The Results

The impact of proper lighting shows up directly in Genesis of Peoria’s sales numbers. A well lit lot draws guests off the road and onto the property, and that visibility translates into more customers walking through the door.

“The guests that choose to come to us are driven to us by being properly lit and people being able to see us, which does increase the amount of sales we make, no question about it.”

-Justin Mauer, General Manager, Genesis of Peoria

Inside the building, the lighting in the service shop has made an equally important difference, supporting the team members who work there every day as well as the guests who visit for service.

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