SEEING IS BELIEVING
Why Well-Lit Stores
Win More Sales
Poor lighting impacts more than just ambiance—it can also affect your bottom line.
With a quarter of operators acknowledging their lighting needs improvement,
there’s a clear opportunity for growth.
Better lighting boosts sales, increases foot traffic, and elevates customer confidence.
Don’t let profits fade—discover the difference brighter lighting can make:
Light Your Way to More Customers
LSI Industries, in partnership with EnsembleIQ, conducted a study to explore how lighting influences shopper behavior and impacts in-store traffic.
The studies, fielded from July 22 to August 12, 2024, highlighted just how important lighting is to the c-store shopper:
45%
of customers choose a store because it is bright/well-lit at the store entrance and by the front outdoor area
41%
choose a store because it looks bright/well-lit inside the store
Shedding Light
On Foot Traffic
Outside lighting can drive customer visits and store traffic
5.3% more foot traffic
was generated by an above-average rating in outdoor lighting.
8.5% less foot traffic
occurred with a below-average rating in outdoor lighting.
PDI and GasBuddy, Tracking Convenience Report: From the Pump to the C-Store
A Bright Idea for Safer Stores
1/4 of Respondents
said that they have felt unsafe when stopping at a c-store, driven by the behavior of other patrons and poor lighting.
39% Strongly Agree
that they have “avoided shopping at a c-store in the past because it looked too dark / poorly-lit”
8-in-10 Shoppers
Identified bright lighting as a critical feature for both safety and cleanliness.
Potential Blind Spot?
More shoppers report feeling unsafe than operators realize.
27% of shoppers report feeling unsafe.
Only 19% of operators receive feedback about safety concerns, indicating that shoppers keep concerns to themselves.
This blind spot could be costing you customers.
Well Lit Lot
Dark Lot
Well-Lit Stores Win Shoppers
With c-store shoppers making over two trips a week and two-thirds of them stepping inside, it’s clear that bright, enticing displays are key to catching their attention:Â
Over 85% of shoppers say their go-to convenience store is both bright and welcoming, inside and out.
50% of female shoppers are drawn to well-lit entrances
(compared to 40% of males)
47% of female shoppers are more likely to shop in brightly lit interiors (compared to just 36% of male shoppers)
40% of shoppers surveyed said proper lighting was a top factor in their decision to shop at a particular store.
Better Lighting, Happier Staff
Lighting isn’t just about customers—
it also impacts your staff.
74%
of operators agree that bright lighting prevents loitering at the store entrance.
71%
agree that bright lighting helps employees feel safer.
Discover the evolution of LSI’s lighting: from our first gas station canopy fixture over four decades ago to today’s cutting-edge LED technology. Illuminate the journey from pump to store with our latest innovative canopy fixtures.
The “Archer” curtain lighting system floods your building with light, enhancing visibility and appeal.Â
LSI’s Canopy Deck fixtures use “Forward Throw” technology to light up the path from refueling stations to store entrance, improving safety and visibility.
REDIMount is an out-of-the-box canopy lighting stallation system that cuts installation time by over 50% with fewer components and a single canopy penetration. Design ensures a weatherproof solution, and its twist-off feature allows for quick, tool-free removal for maintenance or upgrades. No rewiring or trips above the canopy are needed.Â
These must-have features streamline installation and maintenance, attract customers, charge up sales, cut energy costs, and provide the control systems your store needs.
Don’t wait—light up your store and your bottom line today!
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